
Purposeful
Banking
[Launching Soon]
Interest-free finance
for the modern Muslim in the U.S.


Purposeful
Banking
[Launching Soon]
Interest-free finance
for the modern Muslim
in the U.S.


Purposeful
Banking
[Launching Soon]
Interest-free finance
for the modern Muslim in the U.S.


Purposeful
Banking
[Launching Soon]
Interest-free finance
for the modern Muslim in the U.S.

What if you didn't had
to compromise your beliefs
in your financial decisions?





















Criterion is redefining what it means
to build wealth with integrity.
No riba, no compromise.




Cards with Halal Cashback
for the whole family
Zero interest.
No hidden fees.
100% aligned with faith.

Win rewards for
your halal spending

Win rewards for
your halal spending

Win rewards for
your halal spending

Win rewards for
your halal spending
One app for your
entire financial life
Get a 360° view of your expenses, investments and donations.
All halal, all in one place.
Shariah-compliant tools
Shariah-compliant tools
Shariah-compliant tools
Shariah-compliant tools
Create multiple virtual cards
Create multiple virtual cards
Create multiple virtual cards
Create multiple virtual cards
From everyday spending to major life decisions
From everyday spending to major life decisions
From everyday spending to major life decisions
From everyday spending to major life decisions








Halal investments pools
and auto-donations (Zakat)
Get access to halal opportunities to invest and donate, all within the Criterion Ecossystem.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
CRITERION SCORE
Build a reputation that brings you closer to bigger goals
A clear, faith-aligned score that reflects how well your financial behavior follows halal principles and long-term responsibility.
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Turns daily finance into visible progress
Turns daily finance into visible progress
Turns daily finance into visible progress
Turns daily finance into visible progress




Interest-free cards
for the entire family
The first halal credit card built for Muslims in the U.S.
Every family member benefits from using Criterion.
Set up custom spending rules to safely manage expenses.
Every family member benefits from using Criterion. Set up custom spending rules to safely manage expenses.








A financial platform based on values
Grounded in principles and led by purpose,
we act everyday to create a fairer, more enduring future.
Guided by faith
Guided by faith




Our foundation is built on trust and conviction, ensuring that every choice is rooted in integrity and higher values.
Our foundation is built on trust and conviction, ensuring that every choice is rooted in integrity and higher values.
Genuine
care
Genuine care




We place people at the center, protecting their wellbeing with empathy, reliability, and true compassion.
Shared ground
Shared ground




We create spaces of belonging where community, unity, and purpose bring people together.
We create spaces of belonging where community, unity, and purpose bring people together.
Legacy building
Legacy building




Every decision today creates prosperity for tomorrow, leaving behind a dignified and lasting impact.
Every decision today creates prosperity for tomorrow, leaving behind a dignified and lasting impact.
Fairness into practice
Fairness into practice




We turn ethical principles into daily actions, making finance transparent, simple, and fair for all.
We turn ethical principles into daily actions, making finance transparent, simple, and fair for all.
Created to elevate the life of muslims in the U.S.
Choosing a financial platform is more than a technical decision. It reflects your values, your faith, and how you want to build your future.
Faith Alignment
Interest (Riba)
Transparency
Ethical Use of Money
Trust Relationship
Cultural Understanding
Traditional banks
Not designed around Islamic principles
Built on interest, fees, and debt compounding
Complex terms and unclear fee structures
Funds may support non-halal industries
Fully transactional and profit-driven
Limited understanding of Muslim financial needs
Fully aligned with Shariah principles by design
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Capital allocated only to halal activities
Partnership-based and fairness-driven
Built for Muslim lifestyles and values
Traditional banks
Not designed around Islamic principles
Faith Alignment
Built on interest, fees, and debt compounding
Interest (Riba)
Complex terms and unclear fee structures
Ethical Use of Money
Transparency
Funds may support non-halal industries
Fully transactional and profit-driven
Trust Relationship
Limited understanding of Muslim financial needs
Cultural Understanding
Fully aligned with Shariah principles by design
Interest (Riba)
Faith Alignment
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Transparency
Capital allocated only to halal activities
Partnership-based and fairness-driven
Cultural Understanding
Built for Muslim lifestyles and values
Ethical Use of Money
Trust Relationship
Faith Alignment
Interest (Riba)
Transparency
Ethical Use of Money
Trust Relationship
Cultural Understanding
Traditional banks
Not designed around Islamic principles
Built on interest, fees, and debt compounding
Complex terms and unclear fee structures
Funds may support non-halal industries
Fully transactional and profit-driven
Limited understanding of Muslim financial needs
Fully aligned with Shariah principles by design
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Capital allocated only to halal activities
Partnership-based and fairness-driven
Built for Muslim lifestyles and values
Traditional banks
Not designed around Islamic principles
Faith Alignment
Built on interest, fees, and debt compounding
Interest (Riba)
Complex terms and unclear fee structures
Ethical Use of Money
Transparency
Funds may support non-halal industries
Fully transactional and profit-driven
Trust Relationship
Limited understanding of Muslim financial needs
Cultural Understanding
Fully aligned with Shariah principles by design
Interest (Riba)
Faith Alignment
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Transparency
Capital allocated only to halal activities
Partnership-based and fairness-driven
Cultural Understanding
Built for Muslim lifestyles and values
Ethical Use of Money
Trust Relationship
Got a question in mind?
What is Criterion?

Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?

What makes Criterion Card different from other "Islamic cards"?

Will my data and finances be safe?

Will Criterion work globally or only in certain countries?

Who is behind Criterion?

Is Criterion a bank?

How does Criterion make money without interest?

Who approves the Shariah compliance of Criterion?

What is the CriterionScore™?

Is Criterion only for Muslims?

How do I join or get early access?

What happens after I join the waitlist?

What is Criterion?

Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?

What makes Criterion Card different from other "Islamic cards"?

Will my data and finances be safe?

Will Criterion work globally or only in certain countries?

Who is behind Criterion?

Is Criterion a bank?

How does Criterion make money without interest?

Who approves the Shariah compliance of Criterion?

What is the CriterionScore™?

Is Criterion only for Muslims?

How do I join or get early access?

What happens after I join the waitlist?

What is Criterion?

Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?

What makes Criterion Card different from other "Islamic cards"?

Will my data and finances be safe?

Will Criterion work globally or only in certain countries?

Who is behind Criterion?

Is Criterion a bank?

How does Criterion make money without interest?

Who approves the Shariah compliance of Criterion?

What is the CriterionScore™?

Is Criterion only for Muslims?

How do I join or get early access?

What happens after I join the waitlist?

What is Criterion?

Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?

What makes Criterion Card different from other "Islamic cards"?

Will my data and finances be safe?

Will Criterion work globally or only in certain countries?

Who is behind Criterion?

Is Criterion a bank?

How does Criterion make money without interest?

Who approves the Shariah compliance of Criterion?

What is the CriterionScore™?

Is Criterion only for Muslims?

How do I join or get early access?

What happens after I join the waitlist?


Join early and get
exclusive benefits





+1k
1000+ already joined

Priority access to Criterion
before public release

Early rewards for halal living
and responsible finance

Lifetime updates and first
access to new features

Exclusive founding-member
recognition inside the ecosystem

Join early and get
exclusive benefits





+1k
1000+ already joined

Priority access to Criterion
before public release

Early rewards for halal living
and responsible finance

Lifetime updates and first
access to new features

Exclusive founding-member
recognition inside the ecosystem

Join early and get
exclusive benefits





+1k
1000+ already joined

Priority access to Criterion
before public release

Early rewards for halal living
and responsible finance

Lifetime updates and first
access to new features

Exclusive founding-member
recognition inside the ecosystem