Purposeful
Banking
[Launching Soon in the U.S.A.]
The holistic financial platform
built for the Muslim lifestyle
+1k
1000+ already joined
Purposeful
Banking
[Launching Soon in the U.S.A.]
The holistic financial
platform built for
the Muslim lifestyle
+1k
1000+ already joined
Purposeful
Banking
[Launching Soon in the U.S.A.]
The holistic financial platform
built for the Muslim lifestyle
+1k
1000+ already joined
Purposeful
Banking
[Launching Soon in the U.S.A.]
The holistic financial platform
built for the Muslim lifestyle
+1k
1000+ already joined
Muslims are largely disregarded
in today’s financial system.
Muslims are largely disregarded
in today’s financial system.
Most products require compromises around interest or ethics.
Financial tools feel fragmented, isolated, and incomplete.
Even when used, they rarely align with faith or lifestyle.
But what if you didn't have
to compromise your beliefs
in your financial decisions?
Criterion is redefining what it means
to build wealth with integrity.
No riba, no compromise.
Cards that bring financial fairness for the whole family
Zero interest.
No hidden fees.
100% aligned with faith.
Win rewards for
your halal spending
Shop on cerfified halal partners
to unlock even more benefits
Win rewards for
your halal spending
Shop on cerfified halal partners
to unlock even more benefits
Win rewards for
your halal spending
Shop on cerfified halal partners
to unlock even more benefits
Win rewards for
your halal spending
Shop on cerfified halal partners
to unlock even more benefits
CRITERIONSCORE™
Trust that unlocks your future
Traditional credit systems reward interest and debt.
The CriterionScore™ exists to create fair financial access within a halal ecosystem, built around discipline, transparency, and long-term stability.
It’s not about extracting value.
It’s about enabling a life without compromise.
A reputation that brings you closer to bigger goals
A reputation that brings you closer to bigger goals
A clear, faith-aligned score that reflects how well your financial behavior follows halal principles and long-term responsibility.
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Encourages better, values-driven financial decisions
Turns daily finance into visible progress
Turns daily finance into visible progress
Turns daily finance into visible progress
Turns daily finance into visible progress
Join Halal investments pools and set auto-donations (Zakat)
Join Halal investments pools and set auto-donations (Zakat)
Get access to halal opportunities to invest and donate, all within the Criterion Ecosystem.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Shariah-compliant pools designed for ethical, transparent growth.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
Automatic, accurate zakat. Fulfilled effortlessly through the app.
And everything happens inside the app
And everything happens inside
the app
And everything happens inside the app
Get a 360° view of your expenses, investments and donations.
All halal, all in one place.
Shariah-compliant tools
Shariah-compliant tools
Manage donations, investments and goals
Shariah-compliant tools
Create multiple virtual cards
Create multiple virtual cards
Create multiple virtual cards
Create multiple virtual cards
From everyday spending to major life decisions
From everyday spending to major life decisions
From everyday spending to major life decisions
From everyday spending to major life decisions
INTEREST-FREE CARDS
The Criterion Card is your passport
to this entirely new financial life.
The Criterion Card is you passport to an entire new financial life.
The first halal credit card built for Muslims in the U.S.
Every family member benefits from using Criterion.
Set up custom spending rules to safely manage expenses.
Every family member benefits from using Criterion. Set up custom spending rules to safely manage expenses.
A financial platform built on values
Grounded in principles and led by purpose,
we act everyday to create a fairer, more enduring future.
Guided by faith
Guided by faith
Our foundation is built on trust and conviction, ensuring that every choice is rooted in integrity and higher values.
Our foundation is built on trust and conviction, ensuring that every choice is rooted in integrity and higher values.
Genuine
care
Genuine care
We place people at the center, protecting their wellbeing with empathy, reliability, and true compassion.
Shared ground
Shared ground
We create spaces of belonging where community, unity, and purpose bring people together.
We create spaces of belonging where community, unity, and purpose bring people together.
Legacy building
Legacy building
Every decision today creates prosperity for tomorrow, leaving behind a dignified and lasting impact.
Every decision today creates prosperity for tomorrow, leaving behind a dignified and lasting impact.
Fairness into practice
Fairness into practice
We turn ethical principles into daily actions, making finance transparent, simple, and fair for all.
We turn ethical principles into daily actions, making finance transparent, simple, and fair for all.
Created to elevate the life of Muslims in the U.S.A.
Choosing a financial platform is more than a technical decision. It reflects your values, your faith, and how you want to build your future.
Faith Alignment
Interest (Riba)
Transparency
Ethical Use of Money
Trust Relationship
Cultural Understanding
Traditional banks
Not designed around Islamic principles
Built on interest, fees, and debt compounding
Complex terms and unclear fee structures
Funds may support non-halal industries
Fully transactional and profit-driven
Limited understanding of Muslim financial needs
Fully aligned with Shariah principles by design
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Capital allocated only to halal activities
Partnership-based and fairness-driven
Built for Muslim lifestyles and values
Traditional banks
Not designed around Islamic principles
Faith Alignment
Built on interest, fees, and debt compounding
Interest (Riba)
Complex terms and unclear fee structures
Ethical Use of Money
Transparency
Funds may support non-halal industries
Fully transactional and profit-driven
Trust Relationship
Limited understanding of Muslim financial needs
Cultural Understanding
Fully aligned with Shariah principles by design
Interest (Riba)
Faith Alignment
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Transparency
Capital allocated only to halal activities
Partnership-based and fairness-driven
Cultural Understanding
Built for Muslim lifestyles and values
Ethical Use of Money
Trust Relationship
Faith Alignment
Interest (Riba)
Transparency
Ethical Use of Money
Trust Relationship
Cultural Understanding
Traditional banks
Not designed around Islamic principles
Built on interest, fees, and debt compounding
Complex terms and unclear fee structures
Funds may support non-halal industries
Fully transactional and profit-driven
Limited understanding of Muslim financial needs
Fully aligned with Shariah principles by design
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Capital allocated only to halal activities
Partnership-based and fairness-driven
Built for Muslim lifestyles and values
Traditional banks
Not designed around Islamic principles
Faith Alignment
Built on interest, fees, and debt compounding
Interest (Riba)
Complex terms and unclear fee structures
Ethical Use of Money
Transparency
Funds may support non-halal industries
Fully transactional and profit-driven
Trust Relationship
Limited understanding of Muslim financial needs
Cultural Understanding
Fully aligned with Shariah principles by design
Interest (Riba)
Faith Alignment
Zero interest. No riba in any product
Crystal clear, simple, and upfront terms
Transparency
Capital allocated only to halal activities
Partnership-based and fairness-driven
Cultural Understanding
Built for Muslim lifestyles and values
Ethical Use of Money
Trust Relationship
Got a question in mind?
What is Criterion?
Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?
What makes Criterion Card different from other "Islamic cards"?
Will my data and finances be safe?
Will Criterion work globally or only in certain countries?
Who is behind Criterion?
Is Criterion a bank?
How does Criterion make money without interest?
Who approves the Shariah compliance of Criterion?
What is the CriterionScore™?
Is Criterion only for Muslims?
How do I join or get early access?
What happens after I join the waitlist?
What is Criterion?
Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?
What makes Criterion Card different from other "Islamic cards"?
Will my data and finances be safe?
Will Criterion work globally or only in certain countries?
Who is behind Criterion?
Is Criterion a bank?
How does Criterion make money without interest?
Who approves the Shariah compliance of Criterion?
What is the CriterionScore™?
Is Criterion only for Muslims?
How do I join or get early access?
What happens after I join the waitlist?
What is Criterion?
Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?
What makes Criterion Card different from other "Islamic cards"?
Will my data and finances be safe?
Will Criterion work globally or only in certain countries?
Who is behind Criterion?
Is Criterion a bank?
How does Criterion make money without interest?
Who approves the Shariah compliance of Criterion?
What is the CriterionScore™?
Is Criterion only for Muslims?
How do I join or get early access?
What happens after I join the waitlist?
What is Criterion?
Criterion is the world’s first financial platform built for Muslims. We offer modern financial tools, starting with the Criterion Card, that are fully aligned with Islamic values: 0 interest, 0 hidden fees, and no unethical or haram partnerships. Our mission is to create financial fairness for the Ummah and make halal finance accessible to everyone.
Is there any interest (riba) involved?
What makes Criterion Card different from other "Islamic cards"?
Will my data and finances be safe?
Will Criterion work globally or only in certain countries?
Who is behind Criterion?
Is Criterion a bank?
How does Criterion make money without interest?
Who approves the Shariah compliance of Criterion?
What is the CriterionScore™?
Is Criterion only for Muslims?
How do I join or get early access?
What happens after I join the waitlist?
Join early and get
exclusive benefits
+1k
1000+ already joined
Priority access to Criterion
before public release
Early rewards for halal living
and responsible finance
Lifetime updates and first
access to new features
Exclusive founding-member
recognition inside the ecosystem
Join early and get
exclusive benefits
+1k
1000+ already joined
Priority access to Criterion
before public release
Early rewards for halal living
and responsible finance
Lifetime updates and first
access to new features
Exclusive founding-member
recognition inside the ecosystem
Join early and get
exclusive benefits
+1k
1000+ already joined
Priority access to Criterion
before public release
Early rewards for halal living
and responsible finance
Lifetime updates and first
access to new features
Exclusive founding-member
recognition inside the ecosystem